Cheetah Mobile, the world’s leading mobile tools provider, is dedicated to providing a faster, safer and easier mobile experience for its global users.

Google Play has taken an important step in the direction of a better user experience and a healthier Android ecosystem by updating its Google Play Developer Program Policies. In particular, Goolge Play’s policies now include a new section called App Promotion. We firmly support Google Play’s policies, and require all Cheetah Mobile’s media and promotion partners to respect and fully comply with these policies.

Specifically, and without limitation, Cheetah Mobile requires that all of its media and promotion partners refrain from directly or indirectly engaging in or benefiting from the following activities in app promotion:
• Promotion via deceptive ads on websites, apps or other properties, including simulated system, service, or app notifications or alerts.
• Promotion or install tactics which cause redirection to Google Play or the download of the app without informed user action.
• Offering deceptive incentives to an end user.
• Unsolicited promotion via SMS services.
• Simulating or impersonating the user interface of any app, or notification and warning elements of an operating system.

All of Cheetah Mobile’s media and promotion partners must comply with the Ad Policy as set forth in Google Play Developer Program Policies (https://play.google.com/about/developer-content-policy.html).

All of Cheetah Mobile’s media and promotion partners must be aware of, agree to, and conduct all promotions in full compliance with this Cheetah Mobile Global Promotion Policy. Any violation of the Policy will be deemed as a material breach of the promotion contract, and Cheetah Mobile reserves the right to terminate the promotion contract and to withhold and/or seek refund of any payments. In addition, media and promotion partners shall indemnify and defend Cheetah Mobile against any claimed or incurred loss, expense or cost caused by any breach by a partner.

To become a Cheetah Mobile media and promotion partner, please contact partners@cmcm.com
For more information about Cheetah Mobile Global Promotion Policy, please contact policy_inquiry@cmcm.com
To report malicious promotion, please contact spam_report@cmcm.com